The practice of law is an honorable profession. As an attorney you are in the
business of helping people. However, you are still in business.
Many attorneys lose sight of that fact and believe that it is undignified
to embrace successful business models which may include marketing.
But, in today’s increasingly competitive environment, ignoring
sound marketing strategy may be folly.
You are in the business of helping people. We are in the business
of helping you attract the clients you want to help. We help you
identify the audience you need to reach. We help you develop the
message. We help you deliver that message. We help you track the
success of that campaign. There are a number of marketing programs
that may be successful for you. We help you develop the program
that is not only successful, but also the program in which you can
take the most pride.
When it comes to our clients we are uncommonly involved in their
efforts to succeed. Your success is our success. We invest far more
thought and energy into your program than any compensation arrangement
can address. We know what works for one firm in one market is not
necessarily right for another firm in another market. We identify
your needs and work together with you to meet them.
We provide our services exclusively to one law firm within each
market, assuring undivided loyalty and attention to each of our
clients within those markets.
The Ad Group began in 1990, and has steadily grown as a result of
our unyielding determination on behalf of our clients. We
represent a variety of industries, professions and businesses,
thus giving us a breadth of experience that other legal
marketing agencies do not possess. Within our firm we have
developed TAG-Legal Marketing Services, a division specially
focused on marketing needs of today’s law office.
We are mindful of the various ethics rules applicable to
attorney marketing efforts and always work within those
restrictions. However, with our eclectic and extensive background
we are able to bring new and exciting insights into a sometimes
stagnant legal marketing environment.