TOP OF MIND AWARENESS
TOMA (top of mind awareness) refers to the degree of recognition that your practice generates within your market. Do people already know who you are? Does your firm’s name come to the top of their mind when they are asked to identify a law firm? Do they recognize you if they are “prompted” with your name? Do they know what you do? Do they have a favorable or unfavorable opinion? What is that opinion based on? How do you compare to your competitors within the market? How did they become aware of you?

These are important factors in any marketing campaign. They help you understand how far you have to go to get the saturation necessary to compete within your market. They discover what kind of impression you are leaving and whether or not your message needs to be altered to improve your image.

FOCUS GROUPS AND CONSUMER SURVEYS
As attorneys, we don’t have to tell you the value of surveys and focus groups. They can be used to let you know that your efforts are on the right track or if you have derailed somewhere along the way. We can use them to determine what
message(s) best resonate with your target audience. We can also determine how that message should be delivered and who should deliver it. In some markets a spokesperson with an “accent” might be successful. In other markets that message should be delivered by an attorney within the firm. In still others, a testimonial may be the way to go. Or perhaps a dramatization would resonate best. The point is that the effectiveness of a campaign is dependent upon a number of considerations. Focus groups and surveys allow us to evaluate those considerations in advance, in the market in which the message will be delivered. TAG-Legal Marketing Services would be pleased to provide you with a FREE estimate for your consideration.