While television may still be king when it comes to marketing, the
Internet may be considered the crown prince. The centerpiece of Internet
marketing is the website. Having a website is no longer considered
a “luxury,” it has become an expected professional courtesy.
Of course, how elaborate the website is, and how you use it for marketing
is another matter entirely. Many law firms have largely ignored the
marketing capabilities of the Internet. That is a mistake. Websites
have the ability to express the essence of your firm in a way no other
media can. Plus, web marketing is extremely cost effective. With a
website you are not limited to a timed audio or video segment as you
are with radio and television marketing. Nor are you limited to size
as you are with the yellow pages or print advertising. You are limited
only by your imagination and any applicable marketing restrictions
that your state bar association imposes.
Undoubtedly, a website can be a powerful marketing tool. Equally
important, it can help deliver legal services, as well as market
for
them. Plus, so much more:
- Strong business-image websites are effective because they allow
increasingly savvy clients to learn about the services you have
to offer and portray a sharp, professional image.
- Enhance communication—use e-mail and website communication
functions to communicate more efficiently with clients and fellow
attorneys.
- Act as a platform for important issues—express your views
on important legal and legislative issues.
- Draw new associates and staff—recent law school graduates
and prospective staff members. Potential new hires investigate
the firms they consider to be potential employers and may overlook
those without a website.
- Improve public relations—provide your current and potential
clients with a virtually unlimited amount of relevant content
and resources, enhancing your public image as a reliable legal
information source.
- Survey online visitors—find out what they think about
actual cases or important legislative issues.
We can develop a website(s) you will be so proud of and we will
make sure that it is synergistic with all other aspects of your
marketing.
Sample Websites
